Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy, by Shireen Smith
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Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy, by Shireen Smith
PDF Ebook Download : Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy, by Shireen Smith
We're undergoing a quiet revolution.
The new currency in our digital economy is information, ideas, know-how, brands, systems and data.
Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property.
Do it right and the intangible assets you create could be worth more than the products or services themselves.
Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.
Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace.
Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to...
- Implement your ideas and unlock their full commercial potential
- Bullet-proof your brand and protect your best ideas
- Identify your most valuable intellectual property assets
- Harness IP to create scarcity and drive up business value
- Innovate and stay ahead in your industry
- Avoid accidentally infringing the rights of others
- Amazon Sales Rank: #2549626 in Books
- Published on: 2015-09-16
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .48" w x 5.50" l, .55 pounds
- Binding: Paperback
- 212 pages
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Most helpful customer reviews
1 of 1 people found the following review helpful. Saves tons of money By Helpful Advice During her research, Shireen Smith found out that out of twenty top start-up business books released between 2006 and 2013 only eight mentioned Intellectual Property (IP) at all, and of those, only a mere handful explored the subject beyond a cursory summary.The similar situation is when you look at MBA courses – one that is run at London Business School (#4 in the world according to the Financial Times) doesn’t even mention IP in its core modules!Smith asked herself why is IP being dealt so inadequately despite its importance for every business, whether new or existing?The answer can be found in her excellent book „Intellectual Property Revolution”, not thick in scope, yet providing insightful knowledge for all the entrepreneurs and small business owners that need information about the relevance of digital IP.And though we are speaking about the complicated law systems and regulations this is where this book shines - Shireen Smith filled her work with practical knowledge, real life examples, case studies and direction to bonus material that can be additionally downloaded, creating completely opposite type of book compared to thick law book no one can understand (or want to read).For those reasons, either if you plan to start your own business or already running one, it would be wise instead paying tons of money on lawyers treating yourself to this book – you will not be sorry.I must emphasize how much I liked author’s decision to allow previewing big part of her book. Therefore, if you have doubts I advise you to go and look for yourself, Shireen Smith does not need to hide anything or trick you into buying something that can be complied using Internet – making her book an absolutely recommended read for professionals.I was given a copy of this book by the author for the purpose of unbiased review, while all the presented information is based on my impressions.
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