Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons
Free Ebook Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch--any place you make a case for new customers, more business, or your next big idea--you'll have greater impact if you have a compelling story to relate. "Whoever Tells the Best Story Wins" will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention - Motivate listeners - Gain trust - Strengthen your argument - Sway decisions - Demonstrate authenticity and encourage transparency - Spark innovation - Manage uncertainty - And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, "Whoever Tells the Best Story Wins" hands you the tools you need to get your message across--and connect successfully with any audience.
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons- Amazon Sales Rank: #90011 in Books
- Brand: Simmons, Annette
- Published on: 2015-05-20
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.30" l, .0 pounds
- Binding: Hardcover
- 240 pages
Review
“From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power.” --Giftware News
From the Inside Flap
Business runs on numbers, facts, forecasts, and processes. If that sounds dull and unengaging, it’s because those factors are not what really drive our passion and desire to excel, to lead, or to sink our hearts and souls into the work we do. Ultimately, the kind of transformative results that can come only from an enriched, passionate workforce depend on a distinctly human element.
Enter storytelling. The power of even a simple story to affirm someone’s connection to your organization’s people, values, and vision can mean the difference between simple competence and fully realized ownership. Simply put, your stories help your people feel more engaged and alive.
Whoever Tells the Best Story Wins not only ex-plains why this skill is so critical, but also how to learn and develop what many people mistakenly believe to be an innate gift of a precious few. The book takes you step by step through the process of identifying and choosing stories from your own life, experience, and knowledge, and then linking them, fully and authentically, to the themes, messages, and goals of your workplace.
You’ll learn how to build consensus, win others over to your point of view, and foster better group decision-making using six kinds of stories:
Who-I-Am Stories. People need to know who you are before they can trust you. Reveal who you are, as a person, by telling a story about a time, place, or event that reveals that you have the qualities your audience seeks.
Why-I-Am-Here Stories. People are more wary than ever of hidden agendas and false promises, so make sure you explain your agenda in advance. Be authentic and satisfy their curiosity of what’s in it for you, if they do as you ask.
Teaching Stories. Certain lessons are best learned from experience—some of them over and over again during a lifetime. Telling a story that creates a shared experience is much more powerful than offering advice.
Vision Stories. The prospect of a worthy, exciting future can help to reframe present difficulties as “worth it,” turning seemingly huge obstacles into small irritants on the path to a broader goal.
Values-in-Action Stories. Values are subjective. To some, integrity means doing what their bosses tell them to do. To others, it means saying no, even if it costs them their jobs. If you want to encourage a value, tell a story that illustrates the real-world manifestation of that value.
I-Know-What-You-Are-Thinking Stories. Some-times people have already made up their minds about the ideas you’re trying to get across. Sharing their possible suspicions in a story that first validates and then dispels their objections helps you build their trust—without sounding defensive.
In a business climate that immerses people in endless information, stories help you tie it all together into something that matters on a more personal level. This revelatory book helps you connect with your audience—and convey the true purpose of your message.
Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on CNBC’s “Power Lunch” and NPR’s “Market Watch,” and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.
Connect with Annette Simmons at: Twitter@TheStoryFactor
From the Back Cover
Business is about more than cold information. It’s about the experiences that shape how and why we do the work in the first place. Whoever Tells the Best Story Wins is an inspiring guide to using your own personal stories to get the people you work with to relate to you—and thereby share your passion and goals.
Now in its Second Edition, Story has been fully updated to include:
• “Borrowed Genius:” how-to hints and storytelling innovations from a variety of fields and disciplines
• A look at how technology does and does not change the telling of stories
• Tips for managing and reducing ambiguity through storytelling
• A teaching guide for developing storytelling as a leadership competency in others
• And much more
Praise for the first edition of Whoever Tells the Best Story Wins
“A worthwhile guide. . . .storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.” — The Globe and Mail
“Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life.” — Daniel H. Pink, author of A Whole New Mind
“It’s not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help.”— Seth Godin, author of All Marketers Are Liars
“Reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA, or a class of high school juniors, when told through a good story.” — The School Administrator
“It is superb and will be one of my best of the year.” —The CEO Refresher
“Straightforward and easy to read…offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations. . . .strongly recommend this book.” — Business Process Trends
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Most helpful customer reviews
12 of 13 people found the following review helpful. How to "lay the groundwork for using stories as credible tools" to "adjust the perceptions your stories build and sustain" By Robert Morris Note: The review that follows is of the Second Edition of a book first published in 2000.In my opinion, no one has a wider and deeper understanding of the art and science of storytelling - notably the business narrative -- than Annette Simmons does. She is convinced - and I agree - that almost anyone has a number of personal stories that they are unwilling and/or (more likely) they are unable to share with others. Her purpose in this book and her mission in life is to help as many people as possible to overcome their self-imposed barriers so that they can share what she characterizes as "meaningful stories" that touch the heart rather impersonal messages "dressed in bells and whistles" of lifeless rationality. As Simmons explains, "This book gives you new skills in story thinking that will complement your skills in fact thinking. Facts matter, but feelings interpret what your facts mean to your audience."As I came upon those words when reading this book for the first time, I was again reminded of an observation by Maya Angelou: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." The power of a personal story well-told is such that the audience could be one or two people or one or two thousand people.Simmons focuses on six different types of personal stories. What they are and how to use them are best revealed within her narrative, on context. However, I now provide some information about one of them, "Teaching Stories." As she explains, "Certain lessons are best learned from experience and some lessons over and over again -- patience, for instance. You can tell someone to be patient, but it's rarely helpful. It is better to tell a story that creates a shared experience of patience alo0nt wi9th the rewards of patience. A three-minute story about patience may be short and punchy, but it will change behavior much better than advice. It is as close to modeling patience as you can get in three minutes." She explains the skills and process needed to think about, prepare, refine, and then share stories in all six categories.These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Simmons' coverage:o Significant Emotional Event Stories (Pages 12-14)o Stories as Experience Reconstituted: Stories We Tell Every Day (21-29)o Choose the Stories You Tell (Pages 26-29)o Where Do I Find Stories? (37-40)o Feedback (40-43)o Brain Training (46-56)o Don't Expect a Recipe to Make You a Chef (48-49)o "Who I Am" Stories (59-66)o "Why I am Here" Stories (67-79)o Teaching Stories (81-92)o Vision Stories (93-94)o Book, Movie, or Current Event Stories (102-140)o "Values-in-Action" Stories (105-121)o "I Know What You Are Thinking" Stories (123-135)o Sensory Experience (139-149)o Brevity (151-159)o BIG Stories (161-170)o Points of View (171-176)o Secrets of the Design-Thinking Process: Solution and Story Testing (191-195)I agree with Simmons that every culture "is based on stories and metaphors that aggregate around that culture's preferential answers to universal but ambiguous human dilemmas like how to manage time, authority, safety money, ethics, and whatever else is important. If it is important to the culture, you will find a story that tells you what is important and why." With rare exception, the greatest leaders throughout history were great storytellers. They shared a vision and embodied values with which others could identity. Jesus and Mohammed expressed articles of faith almost entirely with parables and Abraham Lincoln was widely renowned (even by those who hated him) as a master "teller of tales."Simmons observes, "The key to story thinking is to learn which stories stimulate your own feelings first. Then find the stories that also stimulate the feelings of others. The skills you develop by starting from the inside will help you learn the way stories create feelings that motivate us to action."I was especially interested in reading the chapter Annette Simmons added, Chapter 16, "Borrowing Genius" (Pages 187-207). She begins this final chapter as follows: "Some of the brightest minds in their fields have aggressively applied storytelling principles, applications, and practices to their own goals with great effect. They now offer more practical insights, creative applications, and experiments than do many so-called storytelling experts. This chapter outlines some of their most innovative applications, along with ideas on how ton transplant them into your own practice of personal story telling."The "secrets" were contributed from "fields" that include the design-thinking process, the nonprofit world, the legal field, and narrative medicine as swell as from digital storytelling, content marketing, and storytelling podcasts such as This American Life, The Moth, and Serial.I urge everyone who reads this brief commentary of mine to obtain and then re-read (at least once) this second edition, and do so with appropriate care. Better yet, read and re-read it with a sense of delight. Absorb and digest the valuable information, insights, and counsel that are provided. Meanwhile, I presume to suggest that you highlight key passages and keep a notebook near at hand to record whatever touches your heart and stimulates your mind. Perhaps you will begin to feel that the book is reading you. (That's what I felt as I began to re-read it for the first time.) Let this book be a magic carpet, not to travel to distant lands and ancient times but, rather, to regions of your heart and mind where precious material resides, the material you will need to create and share your own personal stories.As you begin your journey of personal discovery, I join with Annette Simmons to wish you a heartfelt "Bon voyage!"
3 of 4 people found the following review helpful. Yes, It truly is all about the story By Daniel B. Beaulieu Yes, it truly is all about the storyStories sell. Stories are what get your point across. They are the very best way to communicate with your customers, with your employees and just about everyone else you want to communicate with.Stories are engaging. They are dramatic, they are interesting and they are memorable. Tell a good story to someone and they will remember it forever.What would you rather do, look at charts full of facts and figures about a company or listen to that company’s story.Years ago Sixty Minutes creator wrote a book called Tell me a Story, which of course was about the show Sixty Minutes and how it came to be so successful. The reason was of course that every Sunday the program tells three or four stories in such and engaging way that for almost forty years viewers have been coming back for more.On this new book by story expert Annette Simmons you will learn how to tell a story, how to choose the right story to tell to deliver the right message and most importantly how to tell your own stories.She demonstrates how stories bring everything to life. That your entire persona can be defined by your stories. Ms. Simmons breaks it down to how the right stories are appropriate for the right situations. She categorizes the types of stories with examples of the:• Who-I-Am stories• Why-I-Am-Here stories• Teaching stories• Vision stories• Value-In-Action stories• I-Know-What- You-Are Thinking storiesAnd then in each chapter she describes the variations of these stories from talking about you to using a book or movie or something from real life to exemplify this particular type of story.Look, we like in a content world. Content is the new currency and there is not better content than personal content in the form of our own stories. The thing I found so helpful about this book was that as I was reading each chapter about a different type of story I was inspired to dig into my own life and find an appropriate personal story for that story category. It was a truly useful read.So whether you are in sales and want to tell your company’s story, or you are an teacher or an industry leader or a coach or a parent or anyone who wants to effectively communicate with someone else through your stories…this is the very best way to not only learn how to do it if you’re not comfortable doing it yet or honing your skills if you have been a storyteller all of your life. The time of content is here. The time of content through stories is here and the time for this book is here. Pick it up and start telling your story.
1 of 2 people found the following review helpful. intelligent, and heart-felt woman By Cary Root Well first of all I know personally how talented Annette Simmons is and can be in any situation. We worked together about twenty five years ago. During that time, I learned so much from just the way she took an assignment and brought new meaning to it. She was an absolute wonder to watch. Lovely to see her so successful. Anyone would be lucky to have her work with their organization. What a delightful, intelligent, and heart-felt woman. Cary Root
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